As we enter a new year, we are very excited to announce that Happy Holiday Homes is now Happy.Rentals!
Although many of you might have already seen the big news, we want to share with you the story behind our rebranding after 14 successful years.
In 2008, when Happy Holiday Homes started in the famous Lake Como area, there was no property management company in this area that could provide full holiday rental services. However, once we started, it became clear that the vision of our founder and CEO Harold Lubberdink, a holiday homeowner himself, was accurate and the interest in our services grew rapidly.
We started with Lake Como, then Livigno and eventually expanded our horizons by opening 15+ local offices in diverse locations across Europe. Today, we are proud to be one of the Top 50 Property Management and Rental Companies in the World!
As our CEO experienced: “There are many homes that could be rented, but the owners do not have the time to manage them. In many cases, they also do not speak the language or live far away. From our experience we know that when an owner comes after a couple of months for a well deserved holiday in their home, the property is empty, cold and needs tender love and care to be enjoyed again.”
Happy Holiday Homes started doing exactly this for the owner by making sure the property is nice, warm and well prepared for them to enjoy and that it is rented and occupied by guests when the owner is absent.
“We call this ‘warming cold beds’ . The communes are very happy with this concept because the area where the home is located also benefits as it creates business, properties are lived in, and shutters are open. I came up with the name Happy Holiday Homes: it is a bit cheesy to be honest, but it is full of responsibility because making an owner happy and the guests happy is a great challenge and a target that we have always strived to reach.”
Why the change?
In the later years of our operations, we expanded into other countries and created the brands Happy.Services and Swiss Property Solutions for our property management services.
Then in the last year, we made some big leaps and changes. We started operations in 4 more countries, adding hundreds of properties to our selection, various other stakeholders to our network and increasing our reach to a total of 8 countries: Switzerland, Italy, France, Spain, Croatia, Slovenia, Greece and Belgium. We also added another feature and brought in recruiters to offer rental services in areas where we don't have local property managers.
“The pandemic did not help for sure in the beginning, and 2020 was a chaotic and difficult year, but we saw a big rebounce already in 2021 and are looking at 2022 with a lot of optimism. More and more guests are now preferring private homes, meanwhile owners are understanding the need to occupy these homes instead of leaving them empty”
All this led to a wider scope of our services and an unprecedented growth of our business relationships.
We also noticed that the presence of different brand names and logos meant confusion for our homeowners, partners and guests. So, we finally decided to rebrand ourselves as a single company with a uniform name including all our services!
What does this change mean to you?
This change means a seamless experience for you and a uniform identity that would be noticed in our new logo and website!
Our new logo
The Happy.Rentals’ logo was fashioned keeping in mind our core business values. We truly believe that it is our job to make everyone associated with us happy and satisfied to have chosen us. Our logo now has a vibrant orange smile connecting to a bright orange holiday home. After all, we always strive to make our customers happy!
But apart from these changes, you have nothing to worry about. We are keeping the same professionalism in all our services to you, the same start-to-end support for an effortless holiday experience and property management as well as the same marketing strategies to keep your holiday homes booked throughout the year.
As we transition from Happy Holiday Homes to Happy.Rentals, all your prior business relationships and holiday bookings with us will remain unaffected, legally or otherwise.
“The company is still the same, we just put a new jacket on! It is our target that guests will take Happy.Rentals as their reference to book private properties in the future and we will do all we can to make this happen.”
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